Friday, May 12, 2006
Catchy advertising
This is the ad for a surgeon devised by creative studio DDB Canada. Don´t get this wrong, I´m not promoting plastic surgery, quite the opposite actually, but these guys have a pretty impressive Homepage and creative portfolio that´s worth checking out for the laugh of it. These pesky little men in funny suits are cool, but I favor the milk ad, maybe that´s because it designed to target kids... :)
Often marketing campaigns aim at male customers by using breasts, tits and boobs. There really is no need for such, as this south-african ad shows. Now I must say, that at first I felt a little bit offended by the guerilla marketing campaign in the left hand side picture, that´s currently being employed in internet cafes.
But then I found this campaign by a german sex shop, that targets female customers and now I know it could´ve come a lot worse.
The company purports that its campaign bases on the result of a comprehensive survey on female sexual needs and desires. 
It utilizes themes from the upcoming world soccer championship in germany, claiming that it reflects how women think and feel in terms of sex.
Well, maybe they need to get a new market researcher. I´m really not so confident that women want a dildo with "Oli K." written on it. But then again women do think a lot different than men and maybe those football-shaped orgams balls will do the trick... ;)
Anyway, advertising says a lot about what marketing CEOs think about their customers, which kinda makes me wonder...
Alternatively I had thought about focusing on political or religious content but I didn´t deem it as rewarding since I figured people would be bored to schnorz...
Hope you enjoy it anyway.
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